Wednesday, December 15, 2010

Annual CustomLogo Outfitters Logo Apparel Poll -- the results are in!

For the second year Educational Outfitters of NH / CustomLogo Outfitters of NH did a poll on LinkedIn about the effectiveness of logo apparel as a means of advertising as compared to other forms of advertising. Ok, I must admit that the poll is not statistically valid, if for no other reason than the fact that I'm asking 500 like-minded individuals for their opinion. That said, this year a remarkable 104 people took the time to respond and 24 even took the time to comment, so I think the results are, if nothing else, interesting and relavent. Here are the highlights:

Almost 59% consider logo apparel to be either very or extremely effective as compared to other forms of advertising!

Only 4% said "not too effective" or less.

.....and here is my favorite comment, from John Manelas of AutoCare Plus:
Nice time to ask, as Karen and I where conducting an interview at Panera Bread yesterday with a prospective new hire when a gentleman from the next table over came over to ask us about fixing his pickup truck because he noticed we both had logos on our shirts and coats and thought us to be very professional. We gave him a business card and he booked an appointment to come in next week. Always promoting your business in a professional manner makes a big impact on your prospective customers and wearing professional appearing logo-ed apparel seems like one of the easiest ways to do it.

By the way, would you like to know where John gets his apparel. Take a guess.... ok that was easy, of course it's CustomLogo Outfitters.

To see the full results as well as all 24 comments.....

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